Showing posts with label Public Insight Network. Show all posts
Showing posts with label Public Insight Network. Show all posts

Thursday, July 3, 2008

CPR Cans Community Outreach Coordinator

It appears as though one of the last tasks for Erica Stull, Colorado Public Radio's erstwhile Vice President of Community Outreach, was to produce the press release (see the blog post below) for the KCFR move back to 90.1-FM and the KVOD move to 88.1-FM on July 9, 2008. She is still listed on the CPR website, however.

The Community Outreach Position was a relatively new one for Colorado Public Radio; presumably created to soften CPR's corporatate exterior, repair strained relationships with CPR's critics, and solidify the radio network's partnerships with Colorado community organizations. In short, it was Stull's job to do what the rest of Colorado Public Radio's management and leadership failed to do for the past 35 years--go public.

However, that was no small task for a newbie, like Stull, among entrenched introverts, because the sum character of Colorado Public Radio management is entirely antithetical to the words public and outreach. In other words, CPR's management takes its behavioral cues from Max Wycisk; an insular leader who'd rather diddle with focus-group data than to meet actual members of the Colorado communities he so diligently serves.

The poet Edna St. Vincent Millay famously said, "I love humanity, but I hate people." That simple, succinct phrase describes the persona of Max Wycisk (and by extension, CPR) in a nutshell. In fact, it should be the official motto for the limousine liberals who rule Colorado Public Radio like an arcane little duchy. It seems, however, that the established nobility at Colorado's public radio empire secretly eschewed both Stull and her recent work. In corporate speak, "CPR is moving in a different direction . . . " That new direction for CPR is actually an old and tiresome one; however, as tiresome as the idiotic phrase itself. But that is the way Colorado Public Radio likes it; stolid, staid, and stupefyingly simpleminded.

Case in point; several years ago, well before Colorado Public Radio landed (by sheer accident) The Colorado Symphony Orchestra (CSO) broadcasts, CPR had a policy of "not running Public Service Announcements. PSAs," staff, listeners, and callers to the station were told, "are what commercial broadcasters run as an FCC requirement because the airwaves are owned by the public. Colorado Public Radio does not run PSAs because EVERYTHING Colorado Public Radio does IS (by definition) a public service." Maxims (or rather, Wycisk Max-ims) like this one are continuously parroted by CPR management as if these policies are definitional truisms, rather than simply convenient (and mailable) station practices. Soon after CPR penned its agreement with The CSO though, Colorado Public Radio suddenly started running promotional announcements for The Symphony and for several other classical music organizations (and events) throughout Colorado. In short, CPR moved in a new direction. How convenient!

About 1-2 years ago, Colorado Public Radio (Board and Management) decided that CPR needed to increase its public profile, which is why they created a new Vice-Presidential position for just that purpose. *CPR actually created two new
Vice-Presidential positions at approximately the same time: Vice President of Community Outreach and Vice President of Human Resources. After several months of searching, Colorado Public Radio finally hired Ms. Erica Stull (a former employee of Colorado Public Radio, but most recently employed by Adelphia Communications), as CPR's first Community Outreach VP. Perhaps coincidentally (or not), Stull had formerly been a colleague of Ron Cooper, the Vice Chairman of the Colorado Public Radio Board of Directors, and (according to his biography posted on the CPR website) "the former President and Chief Operating Officer of Adelphia Communications."

Colorado Public Radio Blog authors have no information about what community-outreach projects or programs CPR initiated or engaged in (presumably through Erica Stull) over the past two years. Besides the endless on-air and website mentions of the Public Insight Network, a service that Colorado Public Radio subscribes to (and pays for) from Minnesota Public Radio, it's very difficult to determine on the air, on their website, or in the community what CPR's outreach plan actually entailed. One former Colorado Public Radio Board Member observed as late as the fall of 2007, that Stull had neither strategic plans nor new ideas for CPR's outreach efforts. As for KCFR's Public Insight Network, Colorado Matters Host and Producer, Dan Meyers, presides over that news initiative. Thus, PIN was not Stull's bailiwick.

So what is CPR President Max Wycisk's future plan for community outreach, sans Erica Stull? Your guess is as good as anyone's. But if past history, performance, and practice are any guides, a good guess is that Colorado Public Radio will create yet another tautological Max-im to explain away actual outreach. When asked, "Why doesn't Colorado Public Radio do community outreach?" the answer will likely go something like this: "EVERYTHING we do is community outreach." As for Erica Stull? No soup for you!

NOTE: Please see the post above entitled Westword's Best of 2008 -- Michael Roberts to see who is back at the helm of Colorado Public Radio's transparent propaganda machine. It sure didn't take very long for KCFR's resident nincompoop to re-seat his ample ass into Erica Stull's still warm community-outreach chair. Here's a question I have for Herr Nethery: Why isn't Kelley Griffin, the KCFR News Director, handling news-realted inquiries?

Colorado Public Radio can send its press-release replies in care of CPRB Managment. We'll have one of our many Vice Presidents read and respond to it here. Thank YOU!

Monday, February 4, 2008

New Song; New Logo: Is a Merger in the Works?

Colorado Public Radio's news and information service, branded--quite haphazardly--as KCFR and KCFR News--broadcasts a 5-times-per-week, 30-minutes-per-day* program called Colorado Matters (from 10:00 to 10:30 a.m., with regular repeats during that week and on weekends, and with repurposing during Morning Edition). Last week, Colorado Matters introduced a new theme song, which sounds about as exciting as the the them song from the movie Broadcast News. Do you remember the scene? Big finish!

This week, CPR, KCFR, KCFR News (you choose) rolled out a new Colorado Matters logo, which doesn't at all match their current and confused website. I am using the word logo quite loosely here. Isn't their picture mostly just fonts?

Surprisingly, the new Colorado Matters logo looks just like KUNC's website color scheme. This made me wonder, is there a public radio merger in the works? If so, that may explain why CPR wants 88.1-FM in Denver for $8.2 million. If not, then maybe the "C" in CPR simply stands for confused. Does anyone know a good brand manager? CPR needs guidance.

Here's the way I understand it. KCFR is the news and information service. KVOD is the classical music service (at least for now). And CPR is the promotions service for both KCFR-AM and KVOD-FM. So when you donate to Colorado Public Radio, do you suppose that you can decide which service gets your money?

CPR spends a lot of air time and web space on self-promotion. Have you checked out their website? It's like the Public Insight Network (provided to CPR by Minnesota Public Radio) is it's own show! Have you listened to their on-air appeals? Pumping the PIN and pimping Colorado Matters produces as much on air content as the show Colorado Matters! I guess that is what the organization gets when it elevates a marketing genius to head the news broadcast division of a statewide network which does little more than repeat NPR.

*The show length is shorter if you consider that CPR broadcasts NPR news at the top of the hour.

Saturday, August 11, 2007

Of Missives and Mission Statements.

A couple of weeks ago, we posted the Mission Statements; both old and new, of Colorado Public Radio. And today, I noticed that KDNK-FM, also referred to as Carbondale Community Access Radio, has its mission statement posted to their website. Seriously, how succinct or wordy should a mission statement be? What do you think it should include?

These details also caught my eye in Colorado Public Radio's proposed mission statement:
  1. Highest Priority: Classical Music, and
  2. Priority: Local Content.
As far as I know, classical music is what Colorado Public Radio broadcasts exclusively under its KVOD brand. If it is the highest priority, are they branching out into other music formats? If so, which ones? Triple-A, County Western, World Music, or Jazz? The word highest, also suggests that classical music is most important music format among a group of at least 3 like items; grammatically it does. High, higher, highest? Good, better, best? Remember grammar and usage?

Also, Colorado Public Radio produces exactly one, 30-minute local news show, called Colorado Matters, under its KCFR brand, which broadcasts 7 days per week for a total of 7 hours (including full-length repeats). There are 168 hours of news, information, and entertainment broadcast on KCFR every week. Colorado Matters accounts for 4.2% of the programming content, not counting the Colorado Matters redundancies during Morning Edition.

In terms of quantity, that seems that local content is a fairly low priority. Perhaps it's really the quality that matters; not the quantity? Or maybe I fail to understand the meaning of the word priority? By the way, Colorado Public Radio has some job openings, even one in the news department!

Friday, July 20, 2007

Radio is Next to Get Disrupted.

This commentary in Current.Org, by Jim Paluzzi of Colorado Public Radio, is well done. Of course it also begs the question, "Why hasn't Colorado Public Radio developed any new or compelling news programming since the beginning of the Colorado Public Radio News Initiative?" Also {temporally speaking}, how long can a 'News Initiative' really last before it becomes a 'News Process?' Just wondering . . .

Has KCFR "[d]evelop a strategy for innovative programming that recognizes that 'local radio' means something new in the Internet-connected world?" If KCFR has developed a strategy for "local programming," what is the actual product? Is more "inserting of local headlines and weather and traffic reports or covering a segment of Morning Edition [or any other NPR show for that matter] with a locally produced package" really all that KCFR News can do, while simultaneously promoting the "filler" with more frequency?

Has KCFR News actually "[thought] about making radio that will compel new audiences to listen?" If KCFR has thought about it, what about their actual broadcasts are "new or compelling?" The Public Insight Network (PIN)? Is this "Network" really going to provide, discover, or reveal innovative content for new listeners? For younger listeners? If so, how so?

From the actual sound of Colorado Public Radio's news broadcasts, it seems like the Vice President of New Media & Technology (Jim Paluzzi) should leave a copy of his very coherent article under the door of the Vice President of Programming (Sean Nethery). Maybe then he'd learn something about what the programming department needs to do on the content side. Or perhaps, Colorado Public Radio should just realize some further "back-office efficiencies" by getting rid of the bureaucratic fat. Which Vice President would you cut? It seems obvious to me. Oink!