A Show about Nothing

The following is a Blog Promo. Or as we refer to it here at CPRB -- a bromo. Public Insight Network is moving to 90.1-FM! How will this affect you? Sign up for Public Insight Network to let Colorado Public Radio know! Tune in to Colorado Matters on KCFR at 10 am and 7 pm to find out what you think about the PIN changing to 90.1-FM. As a bonus, read what Colorado Public Radio's Vice President of Programming, Sean Nethery, says about PIN to Michael Roberts of Denver Westword.

Seriously, when you see the list of Colorado stories garnered by the Public Insight Network, you have to wonder, does is really take a public radio station to pay for a database service to assemble 2700 or 2800 people (according to Vice President Nethery) for stories about the Democratic National Convention, bark beetles, going green, education, fuel prices, the Iraq War, and (my favorite) stories of hope and gratitude?

It seems to me that the primary motivation for the Public Insight Network is to give some CPR bureaucrat something to manage, Colorado Matters Producer and Host Dan Meyers, and to cull smartypants listeners and issue boosters into subscribing to the station. Let's hope that the PIN price tag for CPR is worth it, because it doesn't take a journalist to know that all of these topics could be conceived of and solicited without using the Public Insight Network -- from the sounds of CPR's constant on-air and website promotions -- A SHOW ABOUT NOTHING!

HD Radio: Chickens and Eggs

Here is an article from The Washington Post about HD Radio. The HD radio boosters at iBiquity keep saying the same thing--it's the auto dealers and satellite radio (XM and Sirius) services fault. Sure it is.

There are really only a few parts to this issue: technology, programming, portability and on-demand content. HD Radio is getting aced out on all of these by competing products and services--no matter how much branding, marketing and advertising stations do. And generally, public radio stations are not inclined to do excessive self promotion. Colorado Public Radio seems to be the exception in Colorado.

Radio stations--commercial and non-commercial--that offer truly alternative programming may succeed in winning over listeners who care less about portability or on-demand content--that is, if they own HD radios for both their car and their home (portable HD radios are not common). But producing compelling programming requires creativity--and cash. Most public radio stations are not flush with either. Even fewer are flush with both. And what does iBiquity recommend? More HD radio promotion by stations? How innovative!

New Song; New Logo: Is a Merger in the Works?

Colorado Public Radio's news and information service, branded--quite haphazardly--as KCFR and KCFR News--broadcasts a 5-times-per-week, 30-minutes-per-day* program called Colorado Matters (from 10:00 to 10:30 a.m., with regular repeats during that week and on weekends, and with repurposing during Morning Edition). Last week, Colorado Matters introduced a new theme song, which sounds about as exciting as the the them song from the movie Broadcast News. Do you remember the scene? Big finish!

This week, CPR, KCFR, KCFR News (you choose) rolled out a new Colorado Matters logo, which doesn't at all match their current and confused website. I am using the word logo quite loosely here. Isn't their picture mostly just fonts?

Surprisingly, the new Colorado Matters logo looks just like KUNC's website color scheme. This made me wonder, is there a public radio merger in the works? If so, that may explain why CPR wants 88.1-FM in Denver for $8.2 million. If not, then maybe the "C" in CPR simply stands for confused. Does anyone know a good brand manager? CPR needs guidance.

Here's the way I understand it. KCFR is the news and information service. KVOD is the classical music service (at least for now). And CPR is the promotions service for both KCFR-AM and KVOD-FM. So when you donate to Colorado Public Radio, do you suppose that you can decide which service gets your money?

CPR spends a lot of air time and web space on self-promotion. Have you checked out their website? It's like the Public Insight Network (provided to CPR by Minnesota Public Radio) is it's own show! Have you listened to their on-air appeals? Pumping the PIN and pimping Colorado Matters produces as much on air content as the show Colorado Matters! I guess that is what the organization gets when it elevates a marketing genius to head the news broadcast division of a statewide network which does little more than repeat NPR.

*The show length is shorter if you consider that CPR broadcasts NPR news at the top of the hour.