
A couple of weeks ago, we posted the
Mission Statements; both
old and
new, of
Colorado Public Radio. And today, I noticed that
KDNK-FM, also referred to as
Carbondale Community Access Radio, has
its mission statement posted to their website. Seriously, how succinct or wordy should a mission statement be? What do you think it should include?
These details also caught my eye in
Colorado Public Radio's proposed mission statement:
- Highest Priority: Classical Music, and
- Priority: Local Content.
As far as I know, classical music is what
Colorado Public Radio broadcasts exclusively under its
KVOD brand. If it is the
highest priority, are they branching out into other music formats? If so, which ones? Triple-A, County Western, World Music, or Jazz? The word
highest, also suggests that classical music is most important music format among a group of
at least 3 like items; grammatically it does. High, higher, highest? Good, better, best? Remember grammar and usage?
Also, Colorado Public Radio produces exactly one, 30-minute local news show, called
Colorado Matters, under its
KCFR brand, which broadcasts 7 days per week for a total of 7 hours (including full-length repeats). There are 168 hours of news, information, and entertainment broadcast on
KCFR every week.
Colorado Matters accounts for 4.2% of the programming content, not counting the Colorado Matters
redundancies during
Morning Edition.
In terms of quantity, that seems that local content is a fairly low
priority. Perhaps it's really the quality that matters; not the quantity? Or maybe I fail to understand the meaning of the word
priority? By the way,
Colorado Public Radio has some
job openings, even one in the news department!