Monday, February 4, 2008

New Song; New Logo: Is a Merger in the Works?

Colorado Public Radio's news and information service, branded--quite haphazardly--as KCFR and KCFR News--broadcasts a 5-times-per-week, 30-minutes-per-day* program called Colorado Matters (from 10:00 to 10:30 a.m., with regular repeats during that week and on weekends, and with repurposing during Morning Edition). Last week, Colorado Matters introduced a new theme song, which sounds about as exciting as the the them song from the movie Broadcast News. Do you remember the scene? Big finish!

This week, CPR, KCFR, KCFR News (you choose) rolled out a new Colorado Matters logo, which doesn't at all match their current and confused website. I am using the word logo quite loosely here. Isn't their picture mostly just fonts?

Surprisingly, the new Colorado Matters logo looks just like KUNC's website color scheme. This made me wonder, is there a public radio merger in the works? If so, that may explain why CPR wants 88.1-FM in Denver for $8.2 million. If not, then maybe the "C" in CPR simply stands for confused. Does anyone know a good brand manager? CPR needs guidance.

Here's the way I understand it. KCFR is the news and information service. KVOD is the classical music service (at least for now). And CPR is the promotions service for both KCFR-AM and KVOD-FM. So when you donate to Colorado Public Radio, do you suppose that you can decide which service gets your money?

CPR spends a lot of air time and web space on self-promotion. Have you checked out their website? It's like the Public Insight Network (provided to CPR by Minnesota Public Radio) is it's own show! Have you listened to their on-air appeals? Pumping the PIN and pimping Colorado Matters produces as much on air content as the show Colorado Matters! I guess that is what the organization gets when it elevates a marketing genius to head the news broadcast division of a statewide network which does little more than repeat NPR.

*The show length is shorter if you consider that CPR broadcasts NPR news at the top of the hour.