Classical KUSC/91.5 FM station President Brenda Barnes had reason to cheer when the spring Arbitron ratings came out in July.
"We have an embarrassment of riches when it comes to public radio in Los Angeles and all the public stations are doing well in reaching audience. The latest book for KUSC represents the largest audience KUSC has reached in its history."
"While that is good news, we also know that listeners are sampling our station because KMZT moved classical music to the AM (1260). So to keep those listeners, we have to ensure that we are doing a good job. It will take a couple more books for the audience picture to shake out for KUSC so we can determine what our audience growth will actually look like."
"In terms of audience, we saw an across-the-board audience increase in every day part. The largest audience for KUSC is midday Monday through Friday – the typical pattern for music stations. Our opera audience on Saturday morning and Sunday evening is also large as is the audience for our Sunday morning choral music program."
"(Demographically), 32 percent is between (age) 54 and 63. The number of people who tune in at any given quarter hour is 25,600 and our cume (number of different listeners) is 513,000 (weekly)," she e-mailed."